March 5, 2026
– Avantika Bharad Women’s Day Beyond Pink Logos: How Purpose-Driven Branding Actually Shows Up Every year around International Women’s Day, brand feeds turn pink. Logos get a temporary
Blogs
March 3, 2026
– Shreshtha Agrawal Can AI Design 5x Better Than Designers? (Or Are We Asking the Wrong Question?) There’s this moment; maybe you’ve felt it too. When you’re three hours into concepting
February 24, 2026
– Avantika Bharad Meetings vs Offsites – What Actually Builds Company Culture Most companies have meticulous systems for weekly check-ins, town halls, and pep talks
February 17, 2026
– Avantika Bharad Design Experiences People Will Remember You For Experiential marketing doesn’t fail because brands lack budget. It fails because brands design large-scale experiences and overlook
February 10, 2026
– Avantika Bharad The recent penguin video going viral has made us question why certain viral trends are not worth hopping on for. Virality has taken over the internet and brands
February 3, 2026
– Avantika Bharad Experiential marketing is no longer about flashy stalls or one-day activations. The future belongs to brands that create meaningful, real-world moments –
January 27, 2026
– Avantika Bharad In 2019, Mattel was quietly panicking. Barbie – once a cultural icon – had become a punchline. Sales were dropping. Relevance was
January 20, 2026
– Avantika Bharad In 2023, Twitter was rebranded to X. The blue bird – one of the most recognisable symbols on the internet – was
January 13, 2026
– Avantika Bharad Even today, most marketing still starts with demographics – age, gender, income, city. And it looks neat on paper, but it fails
January 6, 2026
– Avantika Bharad Experiential marketing has become one of the most powerful – and misunderstood – brand strategies today. From pop-ups to exhibitions to launches
November 10, 2025
– Shreshtha Agrawal In an era where every marketing rupee is tracked, measured, and expected to show results, understanding how to calculate ROI isn’t just
September 19, 2025
– Shreshtha Agrawal We’ve All Been There… We’ve read the blogs. We’ve compared job descriptions. We’ve spoken to colleagues, mentors, maybe even that one friend
August 29, 2025
– Shreshtha Agrawal Let’s be honest, great video content doesn’t come cheap. But it doesn’t have to come with a sky-high invoice either. In a
July 24, 2025
– Shreshtha Agrawal Alright, can we finally talk about the elephant in the room? One after another, why are so many brands rebranding? And not
June 17, 2025
– Shreshtha Agrawal You’ve RSVP’d. The agenda has been printed. The hotel is booked. But somehow, something always goes hilariously wrong at a corporate offsite.