Blogs

THE CREATIVE BLOCK

iNTRODUCTION Here’s to YOU, creators! Don’t you sometimes feel like you’ve hit a creative wall and have lost the ability to generate creative output or

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Marketing the Brand Activation way

Experiential marketing, an advertisement technique that focuses on helping customers experience a brand, goes off track from conventional campaigns that communicate brand and product benefits

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brand-god

Brands must be Gods

Ever wondered what could be the significance of a brand name or the real story behind a brand logo? Many companies embark on the journey

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