Design: Bringing Ideas to Life

The eye is the most important sensory organ of the human body. It is always on the lookout for a visual treat. You ever wondered how it is inevitable for the eye to be attracted to an elegantly hung painting, a delicately crafted piece of furniture. For that matter, a well-designed social media post or a disruptive logo will always garner the attention it deserves. 

It is all about the design. First impressions build a lasting persona. All you marketing madaris are sure to have come across the AIDA model. A in the AIDA models stands for Attention. And in today’s digital fast environment, it’s our consumer’s attention that we are all fighting for. And who screams for the attention best? The content, the strategy, or the design? Definitely, the design.

In simple terms, it is all about marketing the brand in a visually appealing way. Beyond logos, color palettes, alignment, and font design, it creatively bridges the gap between the brand and its audience.

Why is design important?

One cannot undermine the importance of design in marketing. Design and content go hand in hand. Design is what grabs customers’ attention, and content brings engagement, leading to a desirable action. Design in any brand communication is important for the following reasons:

    1. Garners Attention– A beautifully executed and well-thought-of design has the power to engage customers with your product and ultimately lead to conversions. The design has an emotional response and connects well with individuals.

    2. Create brand identity- Design can help a brand create an individual presence in the market that people can resonate with. The colors, font styles, and animation sets the tone for the brand’s product and services and makes it stand out.
    3. A room to do more:  With the design, there is always room to do more and create something out of the box. Creativity has no limits, do more, and do better each time.

Tips to make your design stand out

    1. Keep it simple yet significant: Sometimes, less is more. You don’t want to confuse the audience. Too many colors, fonts, animations, or ideas can be counterproductive.
    2. Follow brand guidelines: Every brand has a mood board, the color palette, and fonts it uses. Please stick to it. Also, make sure to include the brand’s logo and other elements in the creatives. It ensures cohesive communication across all domains.
    3. Play skillfully with fonts and colors: Colour theory is a critical part of design marketing. Understanding the nuances, hues, and the psychology of colors will help you better connect with the audience. Further, if you are using more than one font in the creatives, it is advisable to use fonts in sync with the brand’s font and style.

Therefore, design marketing is an integral part of brand communication and brand identity. It builds credibility, creates a unique presence for the brand, and gives a visual figure to the entire marketing plan.