10 Feb

The Responsibility of Brands During Viral Moments 

- Avantika Bharad The recent penguin video going viral has made us question why certain viral trends are not worth hopping on for. Virality has taken over the internet and brands need...

00:00 / Blog / Brand Insider / Branding / Creative / Trend

03 Feb

The Future of Experiential Marketing: Tech, Trust & the Next 5 Years

- Avantika Bharad Experiential marketing is no longer about flashy stalls or one-day activations. The future belongs to brands that create meaningful, real-world moments - the...

00:00 / Blog / Branding / Creative / Trend

27 Jan

Trends vs Truth: Branding Lessons for 2026

- Avantika Bharad In 2019, Mattel was quietly panicking. Barbie - once a cultural icon - had become a punchline. Sales were dropping. Relevance was fading. The brand...

15:39 / Blog / Branding / Creative / Trend

20 Jan

Rebranding Mistakes to Avoid in 2026

- Avantika Bharad In 2023, Twitter was rebranded to X.The blue bird - one of the most recognisable symbols on the internet - was removed overnight.The...

00:00 / Blog / Branding / Creative / Trend

13 Jan

We Design for Behavior, Not Demographics: Why Experiences Shape Stronger Brands

- Avantika Bharad Even today, most marketing still starts with demographics – age, gender, income, city. And it looks neat on paper, but it fails to...

00:00 / Blog / Branding / Creative / Design / Trend

06 Jan

Experiential Marketing Explained: Why Events Alone Don’t Build Brands

- Avantika Bharad Experiential marketing has become one of the most powerful - and misunderstood - brand strategies today.From pop-ups to exhibitions to launches and activations,...

00:00 / Blog / Branding / Creative / Design / Trend

10 Nov

ROI of MICE: How to Justify the Spend (and Master the Numbers Behind It)

- Shreshtha Agrawal In an era where every marketing rupee is tracked, measured, and expected to show results, understanding how to calculate ROI isn’t just a...

18:52 / Blog / Branding / Creative / Design / Trend

19 Sep

UX vs UI Design: A Career Crossroad You Can’t Ignore

- Shreshtha Agrawal We’ve All Been There… We’ve read the blogs. We’ve compared job descriptions. We’ve spoken to colleagues, mentors, maybe even that one friend who...

10:52 / Blog / Branding / Creative / Design / Trend

29 Aug

Why Smarter Video Production Save More Than Just Money

- Shreshtha Agrawal Let’s be honest, great video content doesn’t come cheap. But it doesn’t have to come with a sky-high invoice either.In a world that...

10:36 / Blog / Branding / Creative / Design / Trend

24 Jul

The Hidden Truth Behind Brand Makeovers

- Shreshtha Agrawal Alright, can we finally talk about the elephant in the room? One after another, why are so many brands rebranding? And not just tweaking...

10:57 / Blog / Branding / Creative / Design / Trend