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19 Mar

How We Operate at Crewtangle: The Systems That Make Us Fast 

- Avantika Bharad How We Operate at Crewtangle: The Habits That Make Us Fast  Speed isn’t an accident. At Crewtangle, it’s a system. In an industry where brands overthink, over-process, and move slowly...

00:00 / Blog / Brand Insider / Branding / Creative / Trend
17 Mar

IPL and Experiential Marketing: What IPL Teaches Us About Large-Scale Brand Experiences

- Avantika Bharad IPL and Experiential Marketing: What IPL Teaches Us About Large-Scale Brand Experiences The Indian Premier League isn’t just a cricket tournament. It’s one of the most powerful large-scale brand...

00:00 / Blog / Brand Insider / Branding / Creative / Trend
10 Mar

Feeling Premium vs Being Premium – The Branding Difference That Matters

- Avantika Bharad Feeling Premium vs Being Premium : The Branding Difference That Actually Matters  Premium isn’t about price. It’s about perception. Some brands charge mid-range prices yet feel aspirational and elevated. Others are genuinely...

00:00 / Blog / Brand Insider / Branding / Creative / Trend
10 Feb

The Responsibility of Brands During Viral Moments 

- Avantika Bharad The recent penguin video going viral has made us question why certain viral trends are not worth hopping on for. Virality has taken over the internet and brands need...

00:00 / Blog / Brand Insider / Branding / Creative / Trend
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401, B2B Agarwal Business Center, Kanchpada, Malad (W), Mumbai 400064

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Blogs
  • Memory > Media : Are We Designing for Cameras or People?
    08 May, 2026
  • Minimalist vs Bold Packaging : What Works In 2026
    24 April, 2026

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