- Avantika Bharad Feeling Premium vs Being Premium : The Branding Difference That Actually Matters Premium isn’t about price. It’s about perception. Some brands charge mid-range prices yet feel aspirational and elevated. Others are genuinely...
- Avantika Bharad Women’s Day Beyond Pink Logos: How Purpose-Driven Branding Actually Shows Up Every year around International Women’s Day, brand feeds turn pink. Logos get a temporary makeover. Campaigns spotlight empowerment. Hashtags...
- Shreshtha Agrawal Can AI Design 5x Better Than Designers? (Or Are We Asking the Wrong Question?) There's this moment; maybe you've felt it too. When you're three hours into concepting a campaign,...
- Avantika Bharad Meetings vs Offsites – What Actually Builds Company Culture Most companies have meticulous systems for weekly check-ins, town halls, and pep talks about values...
- Avantika Bharad Design Experiences People Will Remember You For Experiential marketing doesn’t fail because brands lack budget. It fails because brands design large-scale experiences and overlook the small,...
- Avantika Bharad The recent penguin video going viral has made us question why certain viral trends are not worth hopping on for. Virality has taken over the internet and brands need...
- Avantika Bharad Experiential marketing is no longer about flashy stalls or one-day activations. The future belongs to brands that create meaningful, real-world moments - the...
- Avantika Bharad In 2019, Mattel was quietly panicking. Barbie - once a cultural icon - had become a punchline. Sales were dropping. Relevance was fading. The brand...
- Avantika Bharad In 2023, Twitter was rebranded to X.The blue bird - one of the most recognisable symbols on the internet - was removed overnight.The...
