05
Jun
Beyond Booths and Backdrops
- Gayatri Sapre A well-designed booth may attract attention, but capturing attention is only the beginning. In today's crowded event and exhibition landscape, brands need to...
28
May
Sustainability as an Experience: Designing World Environment Day Activations That Matter
- Gayatri Sapre World Environment Day has become an important opportunity for brands and organizations to talk about sustainability in more visible and engaging ways. From...
21
May
Why Every Event Needs a “Wow” Factor
- Gayatri Sapre Events today are no longer just about gathering people in one place. Whether it’s a corporate conference, exhibition, product launch, or brand activation,...
18
May
Launch Events That Create Buzz : A Complete Guide for Brands
- Avantika Bharad A launch event is not just an announcement.It’s a signal.It tells the market how to perceive your brand, how to talk about it,...
08
May
Memory > Media : Are We Designing for Cameras or People?
- Avantika Bharad Events today are designed twice. Once for the people in the room and once for the people watching through a screen. Scroll through any event feed...
22
Apr
Earth Day : The Rise of Green Marketing
- Avantika Bharad Every year on Earth Day, brands turn green. Logos shift color. Too many posts talk about sustainability. Campaigns highlight care for the planet. And then, on April...
15
Apr
Art, AI, Anime, and Everything in Between!!
- Shreshtha Agrawal Celebrating World Art Day & National Anime Day Let’s start with a confession—every time we come across an anime-inspired digital illustration on our feed...