- Shreshtha Agrawal Can AI Design 5x Better Than Designers? (Or Are We Asking the Wrong Question?) There's this moment; maybe you've felt it too. When you're three hours into concepting a campaign,...
- Avantika Bharad Meetings vs Offsites – What Actually Builds Company Culture Most companies have meticulous systems for weekly check-ins, town halls, and pep talks about values...
- Avantika Bharad Design Experiences People Will Remember You For Experiential marketing doesn’t fail because brands lack budget. It fails because brands design large-scale experiences and overlook the small,...
- Avantika Bharad The recent penguin video going viral has made us question why certain viral trends are not worth hopping on for. Virality has taken over the internet and brands need...
- Avantika Bharad Experiential marketing is no longer about flashy stalls or one-day activations. The future belongs to brands that create meaningful, real-world moments - the...
- Avantika Bharad In 2019, Mattel was quietly panicking. Barbie - once a cultural icon - had become a punchline. Sales were dropping. Relevance was fading. The brand...
- Avantika Bharad In 2023, Twitter was rebranded to X.The blue bird - one of the most recognisable symbols on the internet - was removed overnight.The...
- Avantika Bharad Experiential marketing has become one of the most powerful - and misunderstood - brand strategies today.From pop-ups to exhibitions to launches and activations,...
