Experiential marketing, an advertisement technique that focuses on helping customers experience a brand, goes off track from conventional campaigns that communicate brand and product benefits...
It is no secret that having the right social media presence is an integral part of branding today. The very success of a brand depends...
The father of marketing, Peter F. Drucker, once said, "The art of marketing is to know and understand the customer so well that the product...
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In the 1920s, the most prevalent advertisement on the face of this planet were radio jingles played in one-minute spots for $100. A hundred years...
Hi! Do social media things that kids these days talk about confuse you? Would you like to know what a 'tag' or a 'GIF' is? Do you...
Ever wondered what could be the significance of a brand name or the real story behind a brand logo? Many companies embark on the journey...
The first electronic television was invented in 1927 by a 21-year-old Philo Taylor and has subsequently evolved from a luxury item to a necessity in...
The eye is the most important sensory organ of the human body. It is always on the lookout for a visual treat. You ever wondered...
Does an eye-appealing McDonalds' hoarding make you stop for fries and burgers at the next McDonalds outlet? Does a catchy line phrase on the bill-board...