Graphic design trends are more than simply design clichés for the year; they represent the mood and atmosphere of pop culture at the moment. It is a...

Experiential marketing, an advertisement technique that focuses on helping customers experience a brand, goes off track from conventional campaigns that communicate brand and product benefits...

It is no secret that having the right social media presence is an integral part of branding today. The very success of a brand depends...

The father of marketing, Peter F. Drucker, once said, "The art of marketing is to know and understand the customer so well that the product...

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Hi! Do social media things that kids these days talk about confuse you? Would you like to know what a 'tag' or a 'GIF' is? Do you...

Ever wondered what could be the significance of a brand name or the real story behind a brand logo? Many companies embark on the journey...