Tradeling x Crewtangle

About the Client

Tradeling is a B2B e-commerce platform headquartered in Dubai, UAE, designed to facilitate cross-border trade for businesses. With thousands of products in its catalogue, Tradeling helps buyers and sellers transact with ease across the Middle East and beyond.

The Challenge

Tradeling wanted to scale its digital performance marketing efforts with content that drove visibility, engagement, and leads using its massive catalogue of over 3000 SKUs.
The goal was to create a series of trendy, modern, fast-paced videos suitable for high-impact ads, while incorporating real-time bidding (RTB) mechanics into the video templates themselves.
The challenge was twofold:

• Produce a large volume of versatile video creatives
• Ensure each video was eye-catching, brand aligned, and performance-ready

The Solution

Crewtangle conceptualised and executed a large suite of 3D-enhanced video creatives with AI-generated voiceovers to elevate Tradeling’s performance marketing campaigns.

Key deliverables included:

• Trendy, modern visuals with dynamic 3D motion
• AI-generated voiceovers that matched brand tonality and pacing
• Creatives built with RTB optimisation in mind for ads across platforms
• Rapid-turn production workflows suited to a high-volume marketing ecosystem

The video templates were designed to be:

• Fast paced
• Visually engaging
• Ready for targeted performance ad delivery

This collaboration demonstrated Crewtangle’s capacity to integrate design, motion, AI, and performance strategy into high-velocity marketing workflows.