The Cocktail Culture

Category
Brand Identity
Category
Brand Identity
About client

The Cocktail Culture is an in-house intellectual property of Crewtangle that celebrates the art of mixology. It’s designed to bring together cocktail enthusiasts, bartenders, and the community, creating a vibrant culture around curated cocktail experiences.

The Challenge

The Cocktail Culture aimed to establish a distinct brand identity that encapsulates the spirit of mixology, community, and creativity. The challenge was to build a cohesive brand presence that resonates with cocktail lovers and stands out in a saturated event landscape.

The Solution

Crewtangle crafted a complete brand identity for The Cocktail Culture, starting from the ground up. Our approach included designing a unique logo, developing a colorful brand insignia, and curating a vibrant visual language that embodies the essence of mixology. The brand’s story was further amplified through engaging social media content, event collaterals, and immersive mixology experiences.

The Results

  • Developed a memorable brand identity that created strong recall among event attendees and followers.
  • Boosted social media engagement, attracting cocktail enthusiasts and expanding the brand’s reach.
  • Hosted successful events that fostered a loyal community around mixology.