Sacred Indian

Category
Brand Identity
Sacred Indian_Logo Sacred Indian_Color Palette Sacred Indian_Brand Collaterals
Category
Brand Identity
About client

Sacred Indian is a Canada-based company of Indian entrepreneurs that imports authentic Indian spices to Canada.

The Challenge

On hearing a claim like ‘authentic Indian spices’, consumers in Canada were expected to have their doubts:

  • ‘How legitimate is the product? Are these spices authentic?’
  • ‘What is the source? Where in India are the spices being imported from?’

The challenge was to build a brand that folks in Canada could trust.

The Solution

We created the Brand Identity Design with an original abstract logo that signifies purity. Our concept for the logo was called ‘The Seed of Life’. We named the brand ‘Sacred Indian’, and our logo for the brand intended to build trust among consumers.

The Results

The Brand Identity Design helped the business establish themselves as a credible brand in the Canadian market.