Nucleus Office Parks
About client
Nucleus Office Parks is the operating platform for fully owned Blackstone Offices in India, with a wide array of commercial assets located across India.
The Challenge
People weren’t working from their offices after the COVID-19 lockdowns, and NOP wanted some experiential marketing solutions to turn that around.
The Solution
We created an original experiential IP for the brand called ISL, and curated the experience for more than 1000 office employees! We conceptualized the event such that it reminded employees of the thrill of teamwork and competition through indoor games.
The Results
The brand got the intended result of attracting employees back to their workplaces.
- Production
- People
