Nabard

About client

NABARD (National Bank for Agriculture and Rural Development) is an apex regulatory body for overall regulation of regional rural banks and apex cooperative banks in India. It is under the jurisdiction of the Ministry of Finance, Government of India. The bank has been entrusted with “matters concerning policy, operations, and planning in the field of credit for agriculture and other economic activities in rural areas in India”. NABARD is active in developing and implementing financial inclusion.

The Challenge

NABARD needed brand collaterals like an OOH creative, a calendar and a diary.

The Solution

We created a visually striking Hoarding Design for the brand. We also designed the Brand Diary and the Brand Calendar with NABARD’s millet theme of the year, such that it strengthens the brand association for the organization’s employees.