Mindspace
About client
Mindspace is a leading business complex in Hyderabad, designed to foster innovation, growth, and sustainability. With a strong commitment to eco-friendly infrastructure and green practices, it offers a forward-thinking workspace for modern enterprises. As the flagship commercial real estate brand of K Raheja Corp, Mindspace prioritizes corporate responsibility and social impact alongside business excellence.
The Challenge
Mindspace partnered with Crewtangle to conceptualize and execute a series of high-impact events that reflect their brand’s values and real estate versatility.
- Sustainability Showcase: One key challenge was to design an engaging event that brought their Environmental, Social, and Governance (ESG) initiatives to life in a compelling, interactive way. The goal was to engage a corporate audience while staying rooted in their sustainability-first ethos.
- Pan-India Office Launches: For new office openings in Mumbai, Pune, and Hyderabad, Mindspace sought a standardized event format that could be replicated across cities. The balance between consistency and customization was critical.
- “Table Talks” Initiative: The challenge was to showcase the versatility of Mindspace properties as premium venues for hosting business events. The event not only showcased the spaces but also fostered deeper connections with tenants and potential clients.
The Solution
Crewtangle curated a series of tailored event experiences that aligned with Mindspace’s vision and objectives across multiple formats:
ESG Event:
- Sustainability-led design with eco-conscious décor
- Thought-provoking panel discussions on ESG themes
- Hands-on participation zones promoting green habits and awareness
Office Launches (Mumbai, Pune, Hyderabad):
- Consistent launch format with city-specific cultural cues
- Plaque handover with joining date + sapling gifting
- Decor with polaroid memories displayed on gifted indoor plants
- Events were executed for key tenants including Wipro, WeWork, Tablespace, RBL Bank, Randstad, Policy bazaar, Omega Healthcare, Maire, Lionbridge, Feuji, Concentrix, and Alkem Laboratories Ltd.
Table Talks – Venue Showcase:
- Elegant table setups with branded detailing
- Curated networking zones to foster interaction
- High-end hospitality with gourmet food and live beverage counters
Results & Impact
Each event successfully brought Mindspace’s brand ethos to life—driving stronger engagement with both existing and potential stakeholders.
- The ESG event sparked meaningful conversations on sustainability theme.
- Office launches built lasting emotional connections through personalized touchpoints.
- Showcased property versatility, turning “Table Talks” into a compelling venue marketing tool.