La Vivo
Category
Brand IdentityCategory
Brand IdentityAbout client
La Vivo Professional Healthcare is a globally certified wellness brand with over 39 years of expertise in clinical excellence and a commitment to self-care that lasts a lifetime. Originating from a legacy of trust and growth, La Vivo has evolved into a modern healthcare destination offering advanced hair, skin, and health solutions across India and Dubai.
Driven by purpose and built on legacy, the brand continues its journey of empowering individuals through holistic, ethical, and future-ready healthcare.
The Challenge
La Vivo approached Crewtangle with a clear yet complex issue:
- Despite a strong market presence, the brand lacked recall and resonance with its target audience.
- The visual identity and brand tone were not aligned with modern real estate trends, making it feel outdated and disconnected.
- They needed a rejuvenated brand narrative that was bold, fresh, and relevant — both visually and strategically.
The Solution
Crewtangle delivered a complete brand refresh through:
- A strategic rebranding of the La Vivo logo, ensuring it felt aspirational yet approachable.
- Development of a robust brand book covering tone of voice, typography, color palette, visual elements, and photography style.
- Defined clear brand values, purpose, and audience segments, allowing for sharper communication and targeted positioning.
- Crafted a storytelling approach that focuses on lifestyle, community, and identity rather than just physical space.
The Results & Impact
- The refreshed brand identity helped La Vivo establish a distinct visual presence in a crowded real estate market.
- The updated communication system enabled a more cohesive marketing approach across platforms.
- The new logo and design language are being integrated across launch campaigns, site branding, and digital touchpoints.
- The project has sparked internal clarity and confidence, aligning stakeholders under one clear brand vision.