Haworth x Matrix Experience Center Launch

Category
Experiential Marketing
Category
Experiential Marketing
About client

Haworth International is a global leader in providing innovative office solutions, creating workplaces that foster collaboration and productivity. Matrix Architectural Solutions specializes in designing and implementing cutting-edge architectural and design solutions for commercial spaces.

The Challenge

Haworth and Matrix approached Crewtangle to launch their new Experience Center. The challenge was to curate an immersive and impactful event that would effectively showcase the innovative solutions offered by both brands. The goal was to design an experience that would not only demonstrate their products but also highlight the collaboration between Haworth and Matrix in a way that left a lasting impression.

The Solution

Crewtangle worked closely with Haworth and Matrix to bring their vision for the Experience Center launch to life. From brainstorming sessions to curating the complete event, we meticulously planned every detail. This included designing creative event collaterals, crafting unique gifts for guests, and ensuring every aspect of the event was perfectly executed. The launch event featured an engaging experience, highlighting the innovative solutions of both brands in a dynamic and interactive space.

The Results

  • Successfully launched the Haworth x Matrix Experience Center, offering an engaging and interactive platform for showcasing the brands’ innovative solutions.
  • Created and executed personalized event collaterals and gifts that enhanced the guest experience, leaving a lasting impact on attendees.
  • Demonstrated Crewtangle’s commitment to creativity and excellence through the flawless execution of the launch, reinforcing the collaboration between the two brands.