GoPro is an American technology company that manufactures action cameras and develops its own mobile apps and video-editing software.
The Challenge
Still a relatively new brand in 2019, GoPro India was looking for brand activation assistance for its annual stint with India Bike Week.
The Solution
We understood the assignment, and curated the vibe for the GoPro Experience Zone at the India Bike Week 2019. We conceptualized interactive games for the Zone—ones that could amplify the brand’s adventurous personality. We also supported the brand with digital marketing activities like lead generation!
The Results
GoPro India was able to see significant increase in its brand following in India.