Driefcase

Category
Static Production
Category
Static Production
About client

DRiefcase is India’s first ABDM (Ayushman Bharat Digital Mission) integrated PHR platform, enabling the user and their family to securely maintain and access their medical records anytime, from anywhere using the DRiefcase Health Locker app.

The Challenge

DRiefcase required Creative Campaign Development for their social media channels.

The Solution

We understood the user journey on the app, and we let our imagination run wild. We introduced a fresh brand story with campaigns like ‘Health Ki Tijori’. This was supported by a vivid, illustration-based visual style and original characters like Mr. Bekhabar.

The Results

The social media campaign was a huge success and it kicked off the brand’s digital presence remarkably.