BMW Infinity Cars is the authorized dealership for BMW used cars in Mumbai & Indore.
The Challenge
The brand wanted to host a memorable event to engage their target audience (i.e. India’s HNWIs).
The Solution
We curated an interactive experience in association with our own original IP called ‘The Cocktail Culture’. The event was a celebration of the fine art of mixing drinks to create cocktails!
The Results
Event attendees attested to their improved brand loyalty for the dealer store!