Air India is the flag carrier airline of India. It is owned by Air India Limited, a Tata Group enterprise and operates a fleet of Airbus and Boeing aircraft serving 102 domestic and international destinations. Air India have the largest international network in the country and the most nonstop routes connecting India with global destinations.
The Challenge
Air India required decoupled campaign asset production which had to be aligned with their new brand identity
The Solution
We have created many visually appealing creatives and adapted over 25000 campaign assets for the brand in various formats—be it for their online or offline initiatives. We also executed many mega brandings concept like Bus wraps, Tram Wraps and Digital OOH.
The Results
The brand was able to consistently roll out marketing collaterals across channels.