ACPL x Crewtangle

About the Client

ACPL is the parent company of The Sacred Indian, a contemporary lifestyle brand rooted in heritage yet modern in outlook. Known for its curated offerings and aspirational identity, ACPL sought a strong corporate brand identity to reflect its legacy, professionalism, and future direction.

The Challenge

ACPL needed a complete corporate brand identity suite that elevated its visual language while laying a foundation for future brand growth. The ask spanned more than a logo – it included patents, systematised corporate collaterals, stationery, letterheads, and structure for consistent brand communication.
The challenge was to create a corporate identity that:

• Felt modern yet resonated with ACPL’s brand roots
• Communicated professionalism and credibility
• Laid the groundwork for future sub-brand or product expansions
• Worked across print and digital touchpoints

The Solution

Crewtangle worked closely with ACPL to define and build a cohesive corporate identity:

• Designed a refined logo system that balanced personality with corporate readability
• Developed foundational brand patents and guidelines to ensure governance and consistency
• Created essential corporate collaterals, including letterheads, envelopes, business cards, email signatures, and presenter templates
• Built visual parameters and usage rules that enabled brand coherence across platforms

Each element was designed with clarity and scalability in mind, making the identity both functional and future-ready.

This identity work helped solidify ACPL’s presence beyond The Sacred Indian, enabling the brand to speak with clarity across business environments.